Low-code insights by Flowfactory

Experience is the New Product

[fa icon="calendar'] 25/09/18 06:56 / by Jorna Ludong posted in application development, customer experience, low code platform, competitive layer

Much current thinking on competitive positioning (for example, the Harvard Business Review here; Gartner Research here; and Forbes Leadership Insights here) is to focus on experience, not products. Many leading companies have found that a structured product development process no longer provides a sufficient or effective compass for determining how a company can best solve customer needs.
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How tailored applications put IT at the center of Customer Experience

[fa icon="calendar'] 22/03/18 07:00 / by Stephanie Miller posted in ideas, application development, CIO, UX, tailored applications, speed, customer experience

In the age of the connected customer, the only thing that differentiates a brand is customer experience (CX). Increasingly, those experiences are not human, but digital and automated. This puts IT teams in a situation of both opportunity and vulnerability.
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